AIRBUS ONE is a compilation of a product Branding Campaign Media (Fully Promotion Mix Activities) with the first Fashion Mobile Outlet in Indonesia that is doing branding-promotion activities totally everyday, sales and publicity, and trying to do verbal and non-verbal transfer for youth creativity in the form of program that supported by its partner. A bus with the capacity of 64 seats, that being transform the interior into a showroom plus a knockdown booth performance in the outside from the bus that is dedicated for the activities from every partner.
In the middle of competition level that more tight in the world of business nowadays, it is really necessary to use a hyper active marketing strategy, smart and creative. That kind of condition that set a background which is deliver a birth of pick up ball marketing concept which is being visualize into Airbus One.
For now, Airbus One has succesfully landed at Gossip Factory Outlet (Jl. Insinyur H.Juanda - Dago, Bandung)
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